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Timeless
Vintage themed campaign features the GG Marmont matelassé shoulder bag.
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Roles
Creative Director, Photographer, Editor
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Context
Branding, Luxury Marketing
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Timeline
2020 / 3 Weeks
Pre-Production
Gucci Ad Campaign is the project I did for my elective course, LXFM 504 Visual Communication for Luxury Marketing. After conducting brand and market research on Gucci, ALLSAINTS and Aesop, I decided to select Gucci as the brand for my marketing project.
Production
The production starts by following the art direction and FPOs established in the earlier stage. It's my first time doing product photography!
Post-Production
Selected shots were further edited and presented in final advertisement layouts.
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