AniCollab

The animation industry in Hong Kong is driven by advertisement projects and it is rare that a studio will invest in animated originals. In addition to the limited demand for local animation and competition from overseas animation, Hong Kong-based studios lack the talent and capital to produce animated originals.

In order to facilitate the production of animated originals in Hong Kong, the ultimate design solution will not only connect creative talents within the animation industry in Hong Kong, but also provide a chance to collaborate and develop animated originals with local content. The goal is to increase target audience’s technicality and look for a production pipeline that best fits the Hong Kong animation industry through collaborative learning.

In order to facilitate the production of animated originals in Hong Kong, the ultimate design solution will not only connect creative talents within the animation industry in Hong Kong, but also provide a chance to collaborate and develop animated originals with local content. AniCollab is prototyped which aims to increase the target audience’s technicality and look for a production pipeline that best fits the Hong Kong animation industry through collaborative learning.